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Search Engine

Search Engine

Search Engine is a software that pinpoint the files (website | web page| blogs etc.) in its Database on the basis of defined Keywords by users and the list of results shows at SERP.

Search Engine do its work in four major parts.

  • Crawling
  • Indexing
  • Retrieval
  • Ranking

Crawling
Software has done this task, known as Crawler or a Spider or Googlebot in case of Google search Engine. When a website is developed, it is in the form of codes, which includes pictures, text, audio, video, contents, etc. Crawlers reads entire code of website and store it in Google Database.

Indexing
There is another program named as Indexer, it reads all the data (CODE) and indexed it on the basis of Keywords words given in the code.

Retrieval
It has two main functionality

  1. Processing
  2. Calculating Relevance

Processing is a process of search engine to get the meaningful data from its corpus of millions of indexed documents based on keywords or set of words or sentences, mentioned in Online Search.
Calculating Relevance means Search Engine starts relevancy on  more than finding a page with the searched Keyword or Sentences in its Index documents.

Ranking
Search Engine updates their mathematics Equations (Algorithm – Penguin, Panda, etc.) to rank the Search Result based on  popularity and quality and display at SERP

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Search Engine Optimization ( SEO )

Search Engine Optimization SEO

SEO-( Search Engine Optimization )

Search Engine Optimization ( SEO ) is a process to ranking high your Website in Search Engine Result Page (SERP) to get more conversions through Organic Searches. SEO gains the high quality traffic from Search Engine to Website. Probably 90% of total clicks hit at first 10 results at SERP from which 80% are at Organic Search.
There are two type of techniques of SEO

  • White Hat
  • Black Hat

SEO Process

White Hat ( Search Engine Optimization ) 

White Hat SEO follows all rules, regulations and policies of Search Engine Algorithm to Optimize Website and further targeting relevancy & high Organic ranking in SERP.
These White Hat technique are:

  • Keywords & Keyword Analysis
  • Website HTML Optimization
  • High Quality Content Development
  • Link Building
  • Backlinking
  • Link Popularity, etc.

Black Hat( Search Engine Optimization )

Black Hat SEO disobey the rules, regulations  and policies of the Search Engine guidelines, like make a way through the weakness of Algorithm and rank high for Website in SERP.
Techniques of Black Hat SEO are:

  • Keyword Stuffing
  • Invisible Text
  • Doorway Pages
  • Cloaking
  • Page swapping, etc.

These activities penalized  your’s Website and blocked at Search Engine for inappropriate & irrelevant methods of Ranking.