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WordPress Website

WordPress

WordPress is an Open Source Website tool developed in PHP Language. It is a CMS – Content Management System, best for creating Website & Blogs for not technical users and it is SEO friendly.

It used by Celebrities, Fortune 500 companies and by individuals to create their Blogs & Websites.

WP Platform

This platform is equally good for variety of websites like, blogging, e-commerce, personal & business portfolio. It is a CMS so we don’t need any coding to create website. Some examples of website:

  • Blogs 
  • Business
  • Personal Portfolio
  • Photography
  • Travel
  • Music

How to start

It is Free and you can download for self-hosted installation from WordPress.org

After installation we need to choose theme to work for and install supporting plugins. By default Nineteen-Twenty theme selected.  You can use Premium Themes for your installations. In some themes, Visual Composer required to create a web-page.

Creating a Web-page

You can create a web-page by using either default Block Editor or using Visual Composer or any other page builder. If you choose Visual Composer, you need a plugin Classic Editor to support it and TinyMCE Advanced for text formatting.

 

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Black Hat SEO

Black Hat SEO Techniques

Black Hat SEO technique boost the ranking of your website in SERP ( Search Engine Result Page ) instantly. But as soon as it capture by the Google Algorithms, your website faces penalization and it suddenly hide from the search results at SERP.

Beside the fear of harsh penalization, some peoples wants to do practices of Black Hat techniques at their websites to rank high and generate conversions as they required.

These are some most commonly used Black Hat techniques.

  • Keyword Stuffing
  • HTML – Over Optimization
    • HeadingKeyword s
    • Title
    • Anchor Text & Link
    • Alt Description
  • Cloaking
  • Article Spinning & Content Automation
  • Private Blog Network (PBN)
  • Doorway Pages
  • Hidden Text & Link
  • URL Hijacking
  • Negative SEO

 

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Search Engine

Search Engine

Search Engine is a software that pinpoint the files (website | web page| blogs etc.) in its Database on the basis of defined Keywords by users and the list of results shows at SERP.

Search Engine do its work in four major parts.

  • Crawling
  • Indexing
  • Retrieval
  • Ranking

Crawling
Software has done this task, known as Crawler or a Spider or Googlebot in case of Google search Engine. When a website is developed, it is in the form of codes, which includes pictures, text, audio, video, contents, etc. Crawlers reads entire code of website and store it in Google Database.

Indexing
There is another program named as Indexer, it reads all the data (CODE) and indexed it on the basis of Keywords words given in the code.

Retrieval
It has two main functionality

  1. Processing
  2. Calculating Relevance

Processing is a process of search engine to get the meaningful data from its corpus of millions of indexed documents based on keywords or set of words or sentences, mentioned in Online Search.
Calculating Relevance means Search Engine starts relevancy on  more than finding a page with the searched Keyword or Sentences in its Index documents.

Ranking
Search Engine updates their mathematics Equations (Algorithm – Penguin, Panda, etc.) to rank the Search Result based on  popularity and quality and display at SERP

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Search Engine Optimization ( SEO )

Search Engine Optimization SEO

SEO-( Search Engine Optimization )

Search Engine Optimization ( SEO ) is a process to ranking high your Website in Search Engine Result Page (SERP) to get more conversions through Organic Searches. SEO gains the high quality traffic from Search Engine to Website. Probably 90% of total clicks hit at first 10 results at SERP from which 80% are at Organic Search.
There are two type of techniques of SEO

  • White Hat
  • Black Hat

SEO Process

White Hat ( Search Engine Optimization ) 

White Hat SEO follows all rules, regulations and policies of Search Engine Algorithm to Optimize Website and further targeting relevancy & high Organic ranking in SERP.
These White Hat technique are:

  • Keywords & Keyword Analysis
  • Website HTML Optimization
  • High Quality Content Development
  • Link Building
  • Backlinking
  • Link Popularity, etc.

Black Hat( Search Engine Optimization )

Black Hat SEO disobey the rules, regulations  and policies of the Search Engine guidelines, like make a way through the weakness of Algorithm and rank high for Website in SERP.
Techniques of Black Hat SEO are:

  • Keyword Stuffing
  • Invisible Text
  • Doorway Pages
  • Cloaking
  • Page swapping, etc.

These activities penalized  your’s Website and blocked at Search Engine for inappropriate & irrelevant methods of Ranking.