SEO-( Search Engine Optimization )
Search Engine Optimization ( SEO ) is a process to ranking high your Website in Search Engine Result Page (SERP) to get more conversions through Organic Searches. SEO gains the high quality traffic from Search Engine to Website. Probably 90% of total clicks hit at first 10 results at SERP from which 80% are at Organic Search.
There are two type of techniques of SEO
- White Hat
- Black Hat
White Hat ( Search Engine Optimization )
White Hat SEO follows all rules, regulations and policies of Search Engine Algorithm to Optimize Website and further targeting relevancy & high Organic ranking in SERP.
These White Hat technique are:
- Keywords & Keyword Analysis
- Website HTML Optimization
- High Quality Content Development
- Link Building
- Link Popularity, etc.
Black Hat( Search Engine Optimization )
Black Hat SEO disobey the rules, regulations and policies of the Search Engine guidelines, like make a way through the weakness of Algorithm and rank high for Website in SERP.
Techniques of Black Hat SEO are:
- Keyword Stuffing
- Invisible Text
- Doorway Pages
- Page swapping, etc.
These activities penalized your’s Website and blocked at Search Engine for inappropriate & irrelevant methods of Ranking.